Where your strategy takes you is up to you and your brand. What’s the problem? What are you trying to achieve? Who’s the audience and what do you know about them? How will you measure success? I could go on…
While traditional marketing strategies are painstakingly planned, based on insight and measured to within an inch of their lives, social media is thrown on at the end.Ĭreating a good social media strategy takes as much work as any other business strategy. One of the reasons is because social is treated as an afterthought. More than three-quarters of brands struggle to create a joined-up experience across channels for their customers. You don’t really know what you’re doing, why you’re doing it or how you’ll know if it worked.Īnd she has a point. Lauren Brener, one half of the brains behind social legends Duo Creative, equates social media without a social strategy to a business without a business plan. I don’t think I’m breaking any industry secrets when I tell you that a bunch of random posts without a plan probably won’t get you in the FTSE 100 any time soon. Also known as the spaghetti approach, you chuck it against the wall and see what sticks. The problem is, they don’t know how to do it or where to start. Most companies know that social media matters these days. So what are those six social media mistakes? And how do you avoid them? Grab a brew and let’s get down to business… #1 SPRAY AND PRAY It draws prospects in like voodoo until they become customers.ĭone right, social media delivers a rock-solid bottom line for your business. It creates awareness and over time develops trust and loyalty. So don’t beat yourself up if your brand is flailing in the social space. Social media is a skillset, with tricks, twists and theory to make it work for you. While some aren’t quite hitting the mark.įor every post with cringe-worthy engagement, we would lay our last penny on the fact that they haven’t got a solid social media strategy in place. Whether brands are going for posts with the fun factor, or the serious thought-leader vibe, we’ve seen ‘em all.Īnd some are doing a great job.
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